<mets:mets OBJID="eprint_1181" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-10-02T15:11:34Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>UzIndex Research Repository</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_1181_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>BREND SODIQLIGI VA MIJOZ TAJRIBASI: ZAMONAVIY MARKETINGNING USTUVOR YO'NALISHLARI</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Moxigul</mods:namePart><mods:namePart type="family">Kalanova</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:name type="personal"><mods:namePart type="given">Shahzoda</mods:namePart><mods:namePart type="family">Odilova</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>&lt;p&gt;&lt;em&gt;Maqola "Brend sodiqligi va mijoz tajribasi: Zamonaviy marketingning ustuvor yo'nalishlari" mavzusida brend sodiqligini oshirishda mijoz tajribasining qanday ahamiyatga ega ekanligini tahlil qiladi. Brend sodiqligi va mijoz tajribasi o'rtasidagi o'zaro bog'liqlikni o'rganish orqali, zamonaviy marketing strategiyalarining muvaffaqiyatiga ta'sir etuvchi asosiy omillar ko'rib chiqiladi. Maqolada mijozlar bilan mustahkam aloqalar o'rnatish, personalizatsiya, interaktiv marketing va mijozlardan fikr olish kabi strategiyalarni qo'llash orqali brendga sodiq mijozlarni jalb qilishning samarali usullari tavsiflanadi. Shuningdek, brend sodiqligini o'lchash va boshqarish vositalari, shu jumladan Net Promoter Score (NPS) va mijozlarning qaytib kelish darajasi kabi indikatorlar haqida ham ma'lumot beriladi. Maqola, marketing sohasida brend sodiqligi va mijoz tajribasining ahamiyatini tushunishga yordam beradigan amaliy tavsiyalarni o'z ichiga oladi.&lt;/em&gt;&lt;/p&gt;</mods:abstract><mods:originInfo><mods:dateIssued encoding="iso8601">2025-04-01</mods:dateIssued></mods:originInfo><mods:genre>Article</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_1181"><mets:rightsMD ID="rights_eprint_1181_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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