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        <dc:title>KORXONALAR MARKETINGIDA AI ETIKASI VA MA’LUMOTLAR MAXFIYLIGI: IMKONIYATLAR VA XAVFLAR</dc:title>
        <dc:creator>Mirzamahmudova, S.</dc:creator>
        <dc:description>&lt;p&gt;&lt;em&gt;Ushbu maqolada korxonalar marketing faoliyatida sun’iy intellekt (AI) texnologiyalaridan foydalanish jarayonida yuzaga keladigan axloqiy muammolar va shaxsiy ma’lumotlar maxfiyligini ta’minlash masalalari yoritilgan. AI vositalari marketing samaradorligini oshirish imkonini bersa-da, foydalanuvchi roziligi, shaffoflik, algoritmik diskriminatsiya va ma’lumotlar xavfsizligi bilan bog‘liq xavf-xatarlar ham mavjud. Maqolada AI etikasi bo‘yicha xalqaro standartlar, zamonaviy muammolar va ularni hal etish bo‘yicha takliflar tahlil qilinadi.&lt;/em&gt;&lt;/p&gt;</dc:description>
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        <dc:identifier>  Mirzamahmudova, S.  (2025) KORXONALAR MARKETINGIDA AI ETIKASI VA MA’LUMOTLAR MAXFIYLIGI: IMKONIYATLAR VA XAVFLAR.  International innovation and researches, 2 (4).  pp. 35-42.      </dc:identifier></oai_dc:dc>
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