?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Tashmukhamedova&rft.aufirst=Gulchekhra&rft.au=Tashmukhamedova%2C+Gulchekhra&rft.date=3+September+2023&rft.atitle=APPLYING+GAMIFICATION+PRINCIPLES+AND+TECHNIQUES+TO+STIMULATE+USER+ACTIVITY+AND+PARTICIPATION+ON+AN+E-+COMMERCE+PLATFORM+&rft.issn=2992-8885&rft.title=INTERNATIONAL+JOURNAL+OF+RECENTLY+SCIENTIFIC+RESEARCHER'S+THEORY&rft.pages=171-179&rft.volume=1&rft.issue=6&rft.genre=article