Tashmukhamedova, Gulchekhra and Saidov, Arslon and Shavkatov, Olimboy  (2023) APPLYING GAMIFICATION PRINCIPLES AND TECHNIQUES TO STIMULATE USER ACTIVITY AND PARTICIPATION ON AN E- COMMERCE PLATFORM.  INTERNATIONAL JOURNAL OF RECENTLY SCIENTIFIC RESEARCHER'S THEORY, 1 (6).  pp. 171-179.  ISSN 2992-8885