relation: https://uzindex.com/id/eprint/3723/ title: GREEN MARKETING BY ECO-LABELS IMPLEMENTATION AS THE CREATIVE APPROACH TO THE EFFECTIVE ORGANIZATION OF BUSINESS MARKETING creator: Yusupova, Azimakhon description:
This thesis explores the implementation of eco-labels as a creative approach to enhance green marketing strategies within businesses. It examines how eco-labels serve as crucial tools for differentiating environmentally friendly products, fostering consumer trust, and influencing purchasing decisions. The research analyzes the relationship between eco-label effectiveness, consumer awareness, and marketing communication strategies. The findings will contribute to the understanding of eco-labels' role in promoting green marketing practices.
date: 2024-08-03 type: Article type: NonPeerReviewed format: application/pdf language: en identifier: https://uzindex.com/id/eprint/3723/1/GREEN_MARKETING_BY_ECO_LABELS_IMPLEMENTATION_AS_THE_CREATIVE.pdf identifier: Yusupova, Azimakhon (2024) GREEN MARKETING BY ECO-LABELS IMPLEMENTATION AS THE CREATIVE APPROACH TO THE EFFECTIVE ORGANIZATION OF BUSINESS MARKETING. Barqaror Taraqqiyot va Rivojlanish Tamoyillari, 2 (8). pp. 6-11.