TY - JOUR SP - 6 A1 - Yusupova, Azimakhon IS - 8 ID - uzindex3723 N2 -
This thesis explores the implementation of eco-labels as a creative approach to enhance green marketing strategies within businesses. It examines how eco-labels serve as crucial tools for differentiating environmentally friendly products, fostering consumer trust, and influencing purchasing decisions. The research analyzes the relationship between eco-label effectiveness, consumer awareness, and marketing communication strategies. The findings will contribute to the understanding of eco-labels' role in promoting green marketing practices.
UR - https://uzindex.com/id/eprint/3723/ VL - 2 JF - Barqaror Taraqqiyot va Rivojlanish Tamoyillari Y1 - 2024/08/03/ EP - 11 TI - GREEN MARKETING BY ECO-LABELS IMPLEMENTATION AS THE CREATIVE APPROACH TO THE EFFECTIVE ORGANIZATION OF BUSINESS MARKETING ER -